Tesla Marketing Brief
A comprehensive 3000-word marketing analysis of Tesla’s performance in the years 2021-2023, which analyzed the data and proposed two innovative and effective marketing strategies for the future.
Skills: strategic analysis, concept of marketing, marketing research, creative thinking
Chick-Fil-A Brand House Analysis
A Brand House Analysis of Chick-Fil-A analyzing from five perspectives: Brand Purpose, Brand Mission, Brand Positioning, Brand Pillar, and Brand Personality.
Skills: strategic analysis, brand house framework
McDonald’s Advertisement Analysis
A Get/Who/To/By analysis of a McDonald’s famous advertisement.
Skills: strategic analysis, Get/Who/To/By framework
Chick-Fil-A Creative Advertisement Idea
A creative advertisement idea of Chick-Fil-A based on the fact that Chick-Fil-A is close on Sunday.
Skills: strategic analysis, Did you know… framework, creative thinking
Diabetes Assessment Improvement
A predictive model built by using data from a survey that included 253,680 responses to create a shorter and more accurate diabetes assessment tool.
Skills: R studio, statistics, data analysis, model building ability